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ROBERT CHARLES SHIER

ROBERT C. SHIER

CERITY PARTNERS LLC | PARTNER
COSTA MESA, CA 92626
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CRD#: 2198996
ROBERT CHARLES SHIER

Professional summary


ROBERT CHARLES SHIER, CFP®, who also goes by Robert Charles Shier Jr., is a registered financial advisor currently at CERITY PARTNERS LLC located in Costa Mesa, California.

ROBERT is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1991. ROBERT has worked at 9 firms and has passed the Series 65, Series 63 and Series 7 exams.

Biography


Bob is a Partner in the Orange County office. He has twenty-five years of experience in counseling senior executives and high-net-worth families in the areas of comprehensive financial planning, tax, sophisticated estate planning, and investment advisory services. Bob’s clients have included current and former CEOs and senior executives at many publicly traded companies. Bob is the Market Leader for the Southern California region and the former Practice Leader for the firm’s Executive Financial Counseling practice. Prior to joining Cerity Partners, Bob was the President and Principal of MullinTBG Advisors, a Registered Investment Adviser that provided financial planning and wealth management services to individuals, and investment consulting and advisory services to executive benefit plan sponsors and corporate investment committees. Before creating MullinTBG Advisors, Bob was a partner of The Ayco Company, L.P., a Goldman Sachs company where, in addition to client responsibilities, he had many liaisons and significant marketing responsibilities for Ayco’s west coast office.
top-8-questions

Question & Answer


What are your service offerings?
Estate Planning
Investment Planning
Retirement Planning
Tax Planning
Divorce Planning
Insurance Planning
Comprehensive Financial Planni...
Employee and Employer Plan Ben...
Are you a "fiduciary"?
Yes

Aliases


Robert Charles Shier Jr.

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
The advisor shows no other business activity.

Blog Corner


CRS (Client Relationship Summary) - RIA


CERITY PARTNERS LLC - Registered Investment Advisory firm

Version Date: Thu Mar 28 2024

Cerity Partners LLC is registered with the Securities and Exchange Commission as an Investment Advisor with offices throughout the United States. Registration of an Investment Advisor does not imply any level of skill or training.

Brokerage and investment advisory services and fees differ, and it is important as a retail investor to understand the difference. Free and simple tools are available to research firms and financial professionals at Investor.gov/CRS, which also provides educational materials about broker-dealers, investment advisers, and investing.

Types of Services Offered:

Cerity Partners offers the following services to high net worth and retail investors: Investment Advisory, Financial Planning, and Tax and Tax Planning. We customize all services to our clients’ individual needs by determining your specific goals, objectives, risk tolerance, time horizon, investment restrictions and other factors that affect the financial advice you receive. We have developed investment risk profiles used in our investment advisory, wealth planning, and retirement and financial planning services to help you understand the potential risks and rewards associated with your investments and provide our advisors with a guide to managing your investments. We continuously monitor investment accounts to ensure compliance with your stated goals and objectives.

Cerity Partners typically receives discretionary authority from the client to select third-party investment managers and/or select the identity and amount of securities to be bought or sold during an advisory relationship. We only exercise our investment discretion consistent with the stated investment risk profile for the particular client account. Cerity Partners also offers non-discretionary services where we seek prior authorization from the client prior to implementing our recommendations.

As a condition for starting and maintaining an investment advisory relationship, Cerity Partners generally requires a minimum portfolio size of $2,000,000 and a minimum investment advisory annual fee of $20,000. These minimums may have the effect of making our services impractical for certain individuals or entities. We, in our sole discretion, may waive our stated account minimums.

For a more detailed description of our services and account conditions, please refer to Item 4 and Item 5 of Cerity Partners ADV Part 2A Disclosure Brochure or at https://adviserinfo.sec.gov/firm/summary/151559


Questions to ask your Professional:
  • Given my financial situation, should I choose an investment advisory service? Why or why not?
  • How will you choose investments to recommend to me?
  • What is your relevant experience, including your licenses, education and other qualifications? What
  • do these qualifications mean?

Cerity Partners charges asset-based, fixed, and hourly fees. Our fee for wealth management services, including investment advisory, is up to 1.50% per year of assets under management, and the fee is negotiable based on certain criteria. While our standard agreement is inclusive of all services, we may from time to time quote a fixed annual retainer for services based on the scope of the engagement. We may enter into performance fee arrangements with qualified clients. You will pay fees and costs whether you make or lose money on your investments. Fees and costs will reduce any amount of money you make on your investments over time. Please make sure you understand what other fees and costs you are paying, such as custodian fees and underlying investment fees. For more information on our fees and how we calculate fees, please refer to Item 5 of Cerity Partners ADV Part 2A Disclosure Brochure or at https://adviserinfo.sec.gov/firm/summary/151559. Our advisors are compensated based on the amount of assets under management that they personally manage.


Questions to ask your Professional:
  • Help me understand how these fees and costs might affect my investments. If I give you $1,000,000 to invest, how much will go to fees and costs, and how much will be invested for me?

When we act as your investment adviser, we are required to act in your best interest and not put our own interest ahead of your interests. At the same time, the way Cerity Partners is compensated creates some conflicts with your interests. You should understand and ask us about these conflicts because they can affect the investment advice we provide you. Here are some examples to help you understand what this means:

  • Cerity Partners’ affiliate, Sage Advisors (“Sage”) manages proprietary and unaffiliated private investment funds and creates a conflict of interest if we recommend Sage over other unaffiliated funds invested in a similar fashion.

  • The more assets in a client’s account(s) will result in more fees, so Cerity Partners may have an incentive to recommend the client increase the assets in their accounts.

  • Performance-based fee arrangements create a conflict of interest and an incentive to recommend certain investments over an investment with a different fee arrangement.

  • Cerity Partners may accept sponsorship of client and prospect events from certain third-party managers creating a conflict of interest if we recommend certain managers from whom we accept sponsorships over others that do not provide sponsorships. For further information on Sage, performance-based fees, sponsorships and our conflicts of interest, please refer to Item 10, Item 6, Item 12 of Cerity Partners ADV Part 2A Disclosure Brochure or at https://adviserinfo.sec.gov/firm/summary/151559


Questions to ask your Professional:
  • How might your conflicts of interest affect me, and how will you address them?

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
CFP®

Start date: 2012

Education


Siena College

BBA - Accounting

Albany Law School of Union University

Experience


Current

December 5, 2012 - Present

CERITY PARTNERS LLC

Office #1: 600 Anton Boulevard Suite 1750, Costa Mesa, CA 92626
RIA
CRD#: 151559
COSTA MESA, CA
Past

November 19, 2012 - September 2, 2017

HPM PARTNERS ADVISOR ALLIANCE LLC

RIA
CRD#: 155647
COSTA MESA, CA
Past

November 16, 2006 - November 16, 2012

MULLINTBG ADVISORS

RIA
CRD#: 141445
IRVINE, CA
Past

June 2, 2006 - June 5, 2006

M HOLDINGS SECURITIES, INC.

RIA
CRD#: 43285
IRVINE, CA
Past

June 2, 2006 - November 6, 2012

M HOLDINGS SECURITIES, INC.

BD
CRD#: 43285
IRVINE, CA
Past

March 7, 2005 - April 26, 2007

TBG ADVISORY SERVICES CORPORATION

RIA
CRD#: 131977
NEWPORT BEACH, CA
Past

October 12, 2004 - June 6, 2006

TBG FINANCIAL

BD
CRD#: 26984
LOS ANGELES, CA
Past

March 23, 1995 - October 13, 2004

GOLDMAN SACHS WEALTH SERVICES, L.P.

RIA
CRD#: 106693
IRVINE, CA
Past

December 9, 1994 - September 3, 2004

MERCER ALLIED COMPANY, L.P.

BD
CRD#: 37404
COHOES, NY
Past

December 23, 1991 - December 9, 1994

MERCER ALLIED CORPORATION

BD
CRD#: 7829
ALBANY, NY

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CP
CERITY PARTNERS LLC
CERITY PARTNERS | MILSTEIN ADVISORS LLC | HPM PARTNERS SFO ALLIANCE | HPM PARTNERS LLC | CERITY PARTNERS LLC

CRD#: 151559 / SEC#: 801-70719

RIA
Registered Investment Advisory firm - (10/22/2009 Approved)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

Highlighted states indicate IAR registrations

IAR
California
(12/5/2012)
IAR
Texas
(12/5/2012)

Exams


State Security Law Exam
IAR
Series 65
Date: 5/2/1992
Uniform Investment Adviser Law Examination
State Security Law Exam
General Industry/Product Exam

Current Firm


CP
CERITY PARTNERS LLC
CERITY PARTNERS | MILSTEIN ADVISORS LLC | HPM PARTNERS SFO ALLIANCE | HPM PARTNERS LLC | CERITY PARTNERS LLC

CRD#: 151559 / SEC#: 801-70719

RIA
Registered Investment Advisory firm - (10/22/2009 Approved)
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Contact information


Main Address
99 Park Avenue 16th Floor, New York, NY 10016
Mailing Address
Phone number
(212) 850-4260
Established
Firm type
Fiscal year end
# of Employees
1,166

SEC notice filing (53 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

CP ADV PART 2A (9/18/2025)

Regulatory assets under management


Total Number of Accounts19,810
AUM (Assets Under Management)$ 122,848,693,051

Accountant surprise examination report


Filing DateForm ADV-E CoverForm ADV-E Report
10/23/2025
Cover Page
07/24/2024
09/28/2023

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


CERITY PARTNERS LLC

PARTNERCRD#: 151559Costa Mesa, CA 92626

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