AdvisorCheck - Find and Connect with Top Financial Advisors on Your Terms
Why Advisor Check
LG

Louise P. Googins

GOOGINS ADVISORS,
Middleton, WI 53562
Some features on this profile are disabled
CRD#: 857700
LG

Professional summary


Louise Paulson Googins, who also goes by Louise P Googins, Louise Paulson, is a registered financial advisor currently at GOOGINS ADVISORS, INC located in Middleton, Wisconsin.

Louise is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1978. Louise has worked at 3 firms and has passed the Series 63, Series 99TO, SIE, Series 7, Series 1, Series 14, Series 28 and Series 24 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


Louise P Googins | Louise Paulson

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
The advisor shows no other business activity.

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Louise Paulson Googins's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

September 1, 1998 - Present

GOOGINS ADVISORS, INC

Office #1: 6417 University Avenue, Middleton, WI 53562
RIA
CRD#: 13985
Middleton, WI
Past

August 11, 1983 - June 27, 2022

GOOGINS ADVISORS, INC

BD
CRD#: 13985
MIDDLETON, WI
Past

January 27, 1982 - October 4, 1983

CHARTER SECURITIES CORPORATION

BD
CRD#: 7062
Past

September 27, 1978 - December 10, 1982

FPC SECURITIES CORPORATION

BD
CRD#: 5970

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
GA
GOOGINS ADVISORS, INC
GOOGINS & ANTON, INC. | GOOGINS ADVISORS, INC. | GOOGINS ADVISORS, INC | GOOGINS & CO., INC. | GOOGINS & BEST, INC. | GOOGINS & BAST, INC.

CRD#: 13985 / SEC#: 801-68432, 8-30116

RIA
Registered Investment Advisory firm - SEC (11/6/2007 Approved)
Texas
Registered Investment Advisory firm - SEC (11/20/2007 Terminated)
Wisconsin
Registered Investment Advisory firm - SEC (11/20/2007 Terminated)
BD
Terminated by SEC on 08/25/2022

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

Highlighted states indicate IAR registrations

IAR
California
(6/11/2021)
IAR
Florida
(11/15/2011)
IAR
Illinois
(1/11/2021)
IAR
Louisiana
(4/23/2021)
IAR
Minnesota
(12/17/2017)
IAR
Nebraska
(9/18/2020)
IAR
North Carolina
(8/24/2021)
IAR
Texas
(3/1/2010)
IAR
Washington
(2/23/2021)
IAR
Wisconsin
(9/1/1998)

Exams


State Security Law Exam
RR
Series 63
Date: 9/1/1998
Uniform Securities Agent State Law Examination
General Industry/Product Exam
RR
Series 99TO
Date: 1/2/2023
Operations Professional Examination
General Industry/Product Exam
General Industry/Product Exam
General Industry/Product Exam
RR
Series 1
Date: 9/15/1978
Registered Representative Examination
Principal/Supervisory Exam
RR
Series 14
Date: 1/2/2023
Compliance Officer Examination
Principal/Supervisory Exam
RR
Series 28
Date: 7/21/1995
Introducing Broker/Dealer Financial Operations Principal Examination
Principal/Supervisory Exam

Current Firm


GA
GOOGINS ADVISORS, INC
GOOGINS & ANTON, INC. | GOOGINS ADVISORS, INC. | GOOGINS ADVISORS, INC | GOOGINS & CO., INC. | GOOGINS & BEST, INC. | GOOGINS & BAST, INC.

CRD#: 13985 / SEC#: 801-68432, 8-30116

RIA
Registered Investment Advisory firm - SEC (11/6/2007 Approved)
Texas
Registered Investment Advisory firm - SEC (11/20/2007 Terminated)
Wisconsin
Registered Investment Advisory firm - SEC (11/20/2007 Terminated)
BD
Terminated by SEC on 08/25/2022
Upgrade to AdvisorCheck Premium
Get A Biweekly Pulse, AutomaticallyReceive biweekly alerts automatically. Stay informed and proactive.
Catch Firm-Level Red Flags SoonerCatch leadership changes and disclosures early, before issues escalate.
See Trends. Not Just SnapshotsMonitor firm stability metrics like AUM and advisor ratios over time.

Contact information


Main Address
6417 University Avenue, Middleton, WI 53562
Mailing Address
Phone number
(608) 514-1044
Established
Wisconsin since 07/01/1983
Firm type
Corporation
Fiscal year end
June
Firm Size
Small
# of Employees
8

SEC notice filing (15 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

FINRA licenses (1 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

FORM ADV PART 2AB GOOGINS ADVISORS, INC. (9/29/2025)

Direct owners and executive officers


NamePositionCRD#
GOOGINS, LOUISE PAULSONPRESIDENT, TREASURER, CCO, FINANCIAL OPERATIONS MANAGER, CHIEF COMPLIANCE OFFICER857700

Regulatory assets under management


Total Number of Accounts1,687
AUM (Assets Under Management)$ 501,043,111

Disclosures


Regulatory Event2

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


GOOGINS ADVISORS, INC

CRD#: 13985Middleton, WI 53562

TRUST BUT VERIFY

Monitor Louise Googins

Get automatic monthly alerts on:
Job or Firm Moves
Licensing Changes
Client Complaints
New Red Flags
Contact Information Updates

Similar Advisors


Daniel Brian Conklin
Daniel ConklinAdvisorCheck Check Mark
HUNTER STREET INVESTMENT ADVISORS LLC
IAR
Apex, NC
Robert Burns
Robert BurnsAdvisorCheck Check Mark
J.P. MORGAN SECURITIES LLC
IAR
RR
Palm Beach Gardens, FL
footer-logo

AdvisorCheck does not offer investment advice and should not replace discussions with professional accounting, tax, legal or financial advisors.
© 2025 AdvisorCheck, an AIMR Analytics company.
All rights reserved.
Powered ByAIRM Analytics